The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
Binod Pariyar is a trainer, author and consultant in Digital Marketing for well renowned Nepalese and international companies such as The British College, Image Khabar and Yak and Yeti Restaurants Group . He's the Digital Marketing Strategist and consultant at e-Worksuk Pvt. Ltd., a Kathmandu-based Web Development Company. He has over 3 years’ Digital Marketing experience and has a good technical knowledge of the industry along with a notable success in Search Engine Optimization, Pay per Click Advertising and Online Marketing Campaigns, Social Media Marketing Campaigns. He's currently working with Nepal's Leading publishers such as Image Khabar, NepaliPatra and several other businesses like The British College, South London Academy, Yak & Yeti Restaurants group to help them improve their online visibility and generate leads that have resulted in new business online.