When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Binod Pariyar is a trainer, author and consultant in Digital Marketing for well renowned Nepalese and international companies such as The British College, Image Khabar and Yak and Yeti Restaurants Group . He's the Digital Marketing Strategist and consultant at e-Worksuk Pvt. Ltd., a Kathmandu-based Web Development Company. He has over 3 years’ Digital Marketing experience and has a good technical knowledge of the industry along with a notable success in Search Engine Optimization, Pay per Click Advertising and Online Marketing Campaigns, Social Media Marketing Campaigns. He's currently working with Nepal's Leading publishers such as Image Khabar, NepaliPatra and several other businesses like The British College, South London Academy, Yak & Yeti Restaurants group to help them improve their online visibility and generate leads that have resulted in new business online.